Partner with the future of mobility

Join us on an exciting journey – together we'll bring a bold new brand to New Zealand roads.
As a Dongfeng dealer, you'll be part of a global giant with local ambition.

Why Dongfeng?

  • Dongfeng is one of China's "Big Four" automakers, producing over 2.5 million vehicles annually and active in more than 100 countries.
  • For New Zealand, we're launching with three electric models (Box, Vigo, 007) designed to challenge conventions of affordability, style and technology.
  • Our goal: remove barriers to EV/low-emission ownership and make high-quality mobility accessible to Kiwis.
  • Backed by strong local support and a nationwide network via our exclusive distributor Armstrong's Distribution Limited.
Why Dongfeng?
Dealer Benefits

Dealer Benefits

Being a Dongfeng NZ dealer means you'll receive:

  • A competitive and growing product range of next-generation vehicles.
  • Marketing and brand support from launch onward.
  • Training, parts & service infrastructure from Day 1.
  • A brand that positions you ahead in the EV/low emission sector.
  • Scalable business opportunities as we expand nationwide.

What We're Looking For

Ideal dealer partners will demonstrate:

  • Commitment to the Dongfeng brand, values and growth objectives in New Zealand.
  • Capable infrastructure for sales, service and parts.
  • Qualified staff, and willingness to deliver customer-first service.
  • Ability to invest and grow with the brand as we roll out additional models and territory.
What We're Looking For
How To Apply

How To Apply

Please provide the following information in your application and send it to dealer.enquiries@dongfeng.co.nz. Our team will review your submission and get in touch with you shortly:

  • Company / dealership name
  • Point of contact (name and role)
  • Location(s) and existing facilities
  • Your vision for representing Dongfeng in your market area

Become a Dongfeng Dealer FAQs

The brand is launching in New Zealand in Q4 2025, with first retail locations in Auckland, Wellington and Christchurch and additional locations to follow.

Dealers will receive full brand and marketing support, training, parts/service setup, and ongoing operational tools aligned with Dongfeng global standards and local needs.

Each dealer agreement will specify territorial rights, performance expectations and investment requirements. We'll discuss this in detail when you apply.

Dongfeng combines global scale, investment in research & development (USD $14 billion over next few years) with local relevance: affordable advanced EVs, backed by strong after-sales support and distributor network.

Ready to join?

We're excited to find the right partners to shape the Dongfeng story in New Zealand. Complete the application and we'll be in touch to take the next step.

If you have any questions, please email: dealer.enquiries@dongfeng.co.nz

Dongfeng New Zealand is distributed by Armstrong's Distribution Limited. All applications are subject to approval under the Dongfeng dealer selection process. All brand, product or pricing information is indicative and subject to change without notice. New models and timelines will be communicated as confirmed.