Dongfeng range launches with new BOX model available from $29,990+ORC with 300km+ range and ready for immediate delivery

The final piece of the puzzle for the first of the breakthrough new EV models from Dongfeng has been released at the new marque’s official New Zealand launch, with representatives from Armstrong’s and Dongfeng Motor revealing pricing details of the entry model to the new range, the BOX.

With class-leading WLTP range of 317km, the new BOX will debut with a special $3,000 discount, bolstering the overall value equation of the only Light Hatchback EV under $30,000 available in the country for immediate delivery.

Furthermore, the BOX takes a leadership position in the light passenger segment in terms of being a true five-seater,  one of the largest boot sizes in its class, the longest wheelbase (delivering enhanced comfort for all passengers), Automatic Parking,  compelling six-year/ 200,000km warranty and eight-year/ 200,000km traction battery warranty plus a six-way electronically adjustable driver seat with memory which offers heating and ventilation functionality.

“The new model really does tick the boxes when breaking barriers to EV ownership,” said Simon Rutherford, CEO, Armstrong’s Distribution Limited.

“It overdelivers in terms of range, specification and performance and, when the launch offer is taken into consideration, it delivers astonishing value.  There is no other fully electric vehicle currently available in the Light Passenger segment which compares with what the BOX offers, especially at the special introductory launch offer of $29,990^*.

“This is a major barrier breaking milestone – the largest passenger segment, which had been without an EV option for the past 1.5-years, now finally offers a choice.  The Dongfeng BOX leads the charge by not only reintroducing electric mobility to the light passenger segment but also achieving a price point traditionally reserved for ICE vehicles.”

All three Armstrong’s Dongfeng dealerships in Auckland, Wellington and Christchurch have the new model available for test drives and purchase from this weekend.

“Motorists looking for a fresh and engaging zero-emission vehicle will be more than pleasantly surprised when they experience the intelligent technology, innovative styling, versatile space and all round performance of the BOX,” said Mr Rutherford.

“For a small vehicle, it punches well above its weight across a number of criteria, especially when it comes to value for money.  And, when combined with nimble handling and a compact size complemented with an impressive city-based pure EV range, it is breaking barriers to EV fun and really is the perfect urban vehicle.”

To help put Kiwi families into a position to benefit from the joys of EV ownership, Armstrong’s Distribution Limited in conjunction with Heartland Bank, have announced the launch of Dongfeng Finance.

“Dongfeng Finance, powered by Heartland Bank, will be available to customers from launch and has been developed to give customers greater choice, flexibility, and accessibility when purchasing a Dongfeng vehicle,” said Arek Zywot, General Manager Dongfeng New Zealand.

“The finance solutions are also breaking barriers to EV freedom, they are designed to make EV ownership easier and more affordable, helping customers drive away in their new Dongfeng with confidence.  All customers should receive a finance quote from Dongfeng Finance when considering their purchase, ensuring they can explore the most suitable options for their needs.

“Dongfeng Finance offers a range of tailored products including personal loans, leasing options, and Guaranteed Future Value — with additional products to follow.”

All Dongfeng models available for sale in New Zealand benefit from a six-year/ 200,000km warranty, six-year roadside assistance and eight-year/ 200,000km traction battery warranty package as standard.

Dongfeng BOX
^*Introductory launch offer $29,990 Maximum Sale Retail Price plus On-Road Costs.
Following conclusion of launch offer on 31st January 2026, unless advised otherwise, $32,990 Maximum Retail Price plus On-Road Costs.

Dongfeng VIGO and 007
Scheduled to arrive Q1 2026, with pricing to be released closer to arrival. Register your interest.

Armstrong’s Dongfeng
Auckland – 404 Great South Road, Greenlane
Wellington – 340 High Street, Lower Hutt
Christchurch – 161 St Asaph Street, Central City